Political strategist and Iowa resident Craig Schoenfeld has worked in public relations for the last eight years. Craig Schoenfeld is president of CR3 Connect, a Des Moines, Iowa-based company that is the state’s leading advocacy and lobbying firm.
One of the company’s missions is to assist clients with strategic planning. Strategic communication refers to the way a company carefully crafts a message to the public that aligns with the brand’s identity and goals. Employees are also part of this relationship and receive messages from the organization.
Strategic communication is an integral part of public relations, some describe as a mash-up between public relations and marketing. Public relations rely on building relationships with the public, but strategic communications go further in that it focuses on the company’s values and goals over the short, mid, and long-term.
Strategic communication also allows organizations to manage issues before a crisis occurs. In a nutshell, the organization is always monitoring the environment, analyzing new events, and preparing for threats.
One of the company’s missions is to assist clients with strategic planning. Strategic communication refers to the way a company carefully crafts a message to the public that aligns with the brand’s identity and goals. Employees are also part of this relationship and receive messages from the organization.
Strategic communication is an integral part of public relations, some describe as a mash-up between public relations and marketing. Public relations rely on building relationships with the public, but strategic communications go further in that it focuses on the company’s values and goals over the short, mid, and long-term.
Strategic communication also allows organizations to manage issues before a crisis occurs. In a nutshell, the organization is always monitoring the environment, analyzing new events, and preparing for threats.
